Paid Media Management focused on real performance
Planning, execution, and optimization of campaigns for businesses that want predictable growth — not just clicks or reach.
✔️ For companies and teams that see paid media as an investment — not trial and error.
Strategy, data, and execution focused on real results.
How I run paid media campaigns
STRATEGY BEFORE SPEND Every campaign starts with a clear goal, a primary KPI, and a defined success benchmark. Without that, paid traffic becomes an expense — not an investment.
DATA-DRIVEN DECISIONS
Ongoing analysis of key metrics like CPA, ROAS, CTR, and conversion rate to guide every optimization.
SMART CAMPAIGN STRUCTURE
Proper campaign, ad set, and ad organization to scale what works — and cut what doesn’t perform.
CREATIVES WITH INTENT
Constant creative testing with clear hypotheses, focused on messaging, angle, and offer — not just design.
TESTING, ITERATION & SCALE
I test fast, validate with data, and scale only what proves results.
No guesswork — and no “let it run and see what happens.”
FULL-FUNNEL THINKING
Traffic aligned with the customer journey: awareness, consideration, conversion, and remarketing — each stage with a clear role.
Who this is for
And who it’s not for
- ✅ This is for you if:
- You already understand paid media is a channel — not a miracle.
- You’re looking for growth with clear metrics (leads, sales, CPA, ROAS).
- You’re willing to test, analyze, and optimize — not just “run ads.”
- You want decisions based on data — not opinions.
- You see ads as part of a business strategy — not just marketing.
- ❌ This is not for you if:
- You’re looking for instant results without structure or process.
- You believe paid media can fix product or offer problems.
- You’re not willing to track the numbers and make decisions based on them.
- You’re looking for tactical execution without strategy, testing, or performance accountability.
- You expect performance without a minimum investment or consistency.
How paid media management works in practice
A structured process to turn ad spend into predictable results.
BUSINESS DIAGNOSIS
Analysis of your business model, goals, and past performance to understand where paid traffic actually makes sense.
GOALS & KPI DEFINITION
Setting clear metrics to guide decisions and ad spend.
STRATEGY PLANNING
Building the strategy based on funnel stage, audience, and offer.
CAMPAIGN STRUCTURE
Structuring campaigns, ad sets, and ads to scale with control.
TESTING & OPTIMIZATION
Continuous testing of creatives, audiences, and messaging — guided by data.
PREDICTABLE SCALING
Increasing spend only when efficiency is proven.
ABOUT ME
Paid media managed by someone who launches, analyzes, and optimizes campaigns every single day.
My name is Alan Souza. I’m not an agency — I’m the specialist directly responsible for campaign performance. I work hands-on, personally managing the full strategy, execution, and optimization of paid campaigns, always aligning media spend with real business goals: qualified leads, sales, and predictable growth. Every decision is driven by data, clear KPIs, and continuous testing. No guesswork, empty promises, or “running ads” without direction. My focus is simple: turning ad spend into measurable results.
Real projects. Real results.
Projects and brands I’ve worked with directly as a Paid Media Specialist
JANGADA RESTAURANT
Paid media management across Meta Ads and Google Ads focused on coupon sales and revenue growth.
MINHA CIRURGIA
Paid media campaigns focused on generating qualified leads through Meta Ads and Google Ads.
DIVE BOMB INDUSTRIES
E-commerce campaigns targeting the United States and Canada markets.
TRANSFER ENGLISH
Branding and paid media campaigns focused on selling online English courses.
ALINE SOAPER
Ad strategy focused on selling investment courses and mentorship programs.
AMÍCIA FASHION
Paid media campaign management focused on acquiring retailers and driving wholesale sales.
FORUM HEALTH
Lead generation campaigns for integrative healthcare services in the United States.
ESPAÇO LASER – SINOP
Paid media execution focused on generating leads for laser hair removal services.
LUMIE SOLAR
Planning and execution of lead generation campaigns for solar energy.
And much more...
Experience in Marketing Agencies
Experience working with both local and international agencies, managing paid media campaigns across different markets, niches, and business models.
V4 COMPANY
Experience at a digital marketing agency, focused on paid media for local businesses and lead generation and direct-to-consumer (DTC) sales.
8 ENGAGE
Experience at a performance agency, focused on paid media for digital products, launches, and evergreen funnel strategies.
GRUPO VMX
Experience at a performance agency, focused on paid media for demand generation — especially in the solar industry — along with projects across other niches.
CROMETRICS
Experience at a U.S.-based performance agency, executing strategies for international clients in the United States and Canada, including sales campaigns, lead generation, and branding initiatives.
Official Google Ads Certifications.
Advanced Paid Media Training (Sobral Community)
Certifications earned through the Sobral Community — a leading performance marketing training program in Brazil — focused on paid media for launches, evergreen funnels, scaling strategies, and advanced metric analysis.
